Podcast Principles dismantled podcasting barriers, guiding others on their journey by outlining the principles of podcasting. Its creator, Ryan Sullivan, launched the podcast in Jan 2022, only 10 episodes were ever published, before the show was left to perish just three months later.
Key takeaways from this service:
- Don't post content if it’s not right. Its so easy to get lost in the ‘sunk cost fallacy’ of making content, we’ve all been there. You spend time and resource investing into something that shouldn’t go live in the first place. It’s not failure, it’s natural to have a learning curve and the punch line is everybody involved will be grateful for your strength in saying no - that’s you, the guest and your audience. Just take the hit and move on.
- Record in batch. Batch recording is great for efficiency and focus. It also allows you to amass a backlog of episodes, so that you never run out of content to publish. As Ryan points out, regularity in content publishing is vital for retaining your audience's trust; otherwise, they may seek alternatives.
- Embrace your character as a host. Often, there's a preconceived notion of what a host should be, leading to imitation. It's essential to infuse your unique personality into the show, as this is what keeps people returning. Let your audience get to know you. Share details about who you are, your likes and dislikes. The things that inspire you and the things that frustrate you. A distinctive style and character provide your listeners with something to connect with. Remember, ‘you are the niche’.
