The Life & Performance podcast explored balancing peak athletic performance with a healthy lifestyle. It’s hosts, Andrew Steele and Greg Rutherford, are both former olympic athletes. Launched in 2016, Andrew & Greg released two episodes within a month, before the show was left to perish.
Key lessons from the service:
- Plan your content. People often neglect what I call the ‘first mile’ of content, sometimes known as pre-production. As Andrew said, the word on his headstone would be ‘meandering’. At least some planning & scripting in advance of recording is vital otherwise you risk ending up with a conversation that you might as well have had at the pub and not delivering any clear value to your audience.
- Market your content. Ideally at least half your resource - that’s time, money and effort, should go into marketing. As you heard in our chat, even for someone in the public eye with a large following - just posting on your native social accounts is not enough. Your social following isn’t necessarily the same as the audience you’re trying to target with your podcast.
- Don’t lose self belief. As Greg mentioned toward the end, despite all the chaos he still believes in the show. And this is such an important lesson for creators everywhere.
